Sens fans complained that OTT Roots store had big Leafs merch display. Here's Roots saying it's been taken down. twitter.com/SensReporter/s…— James Gordon (@SensReporter) December 11, 2012
Crisis averted gang! The people spoke and the corporation relented, all is right in Ottawa once more.
But the scientists at Roots aren't idiots, they know what we all know...
The Senators logo sucks, it just stinks period. No matter which garment you affix it to, I guarantee it will lower the aesthetic value. I think Uni-Watch said it best in August:
"Anyone else out there think the Sens usually look an AHL team that took a wrong turn on their way to the minor league arena?"
Now I'm not here to say Roots is god's gift to fashion, I can't say I've ever bought anything there myself. But if Roots brand identity is anything -- it's a kind of classic Canadiana. And while the Senators are quite clearly of Canada, there is nothing classic about this...
Sometimes it takes an outsider to speak a truth the locals have been wary to voice.
So spare Roots your ire, and direct it instead at the organization for saddling us with a logo no self-respecting fan would argue pleases his/her eye.
While I don't mind our logo as others obviously do, I wouldn't mind the change to the "O"....that being said whether our logo sucks or not is besides the point of the disrespect Roots is showing Ottawa fans. It's not up to them to decide whether our logo is "trendy" or not, if they are in Ottawa, they should cater to the city. Hockey merchandise was never about fashion and while it's nice to have a simpler logo it shouldn't change the meaning of the team to the fans.
As I previously said, I go to London Ont all the time and have a difficult time finding a single Sens item, Toronto is very Leafs hardcore as well. Same goes for Montreal etc and that applies to merchandise sold in stores like Roots so why is Ottawa expected to cater to a rival fanbase just because some corporate marketer doesn't think our logo is to his "taste". If they want to sell Leafs crap then fine but make sure you respect the city you're in and sell the same amount of merchandise for Sens. It's pretty pathetic when I go to a place like the Source in OTTAWA and the only hockey phone covers they have are Leafs and Habs, it's time this city showed a bit more respect for it's hockey team.
You know it's going to happen again with our eventual CFL team where instead of promoting the new, they'll just keep promoting the current because you know that's what people are "used to".
Maybe you could post a 2d logo image for the sake of comparison? I mean, I trust your opinion but I would still like to see both without troubling myself to doing anything at all.
@PvR complete logo/jersey history is: here http://www.sportslogos.net/logos/list_by_team/21/Ottawa_Senators/
@Wham_City Thanks for the links!
And now that I am paying attention, I have to think that both are less than ideal, whatever that might be.
Here's the thing, I don't think the 2D logo is really any better. Well ok, it's "better" because it is kinda becoming "classic" (but really, is 20 years enough time?) and we all associate good times and memories and whatnot, but as a logo, it's not really that much better at all. I think, for both the 3D and 3D one, the problem is that they are pictures, not logos.
Think of some classic NHL logos: Leafs (*spit*), Habs, Bruins, Red Wings, or even some newer one's (Avs, Jets). Most of them are based on some sort of emblem, or simple concept. They're logos, not drawings. Even when there is some detail (like the wings on the Red Wings or the B for the Bruins you could still draw it very easily and have someone recognize it. The Habs is a bit of a compound logo, but it's still basically an H and a C. They have a sort of lasting power, ya know?Not until this past season with the "O" did we get something logo-worthy. Now, I'm not saying that we should all of a sudden make the "O" jersey our main logo, but I think sometime in the future that should happen. We can ride out this 3D one for a few more years (say 5?), then let's get the "O" going. The "O" jersey in a red and white maybe? Alternate could be the 2D, then probably the 3D years down the road when people who are young now start having money to buy things...
This is why I really like the move the Lighting made by changing their logo to a simpler design. Some people didn't like it and said they were just becoming another "blue" uniform and they looked like the Leafs or whatever. But I don't buy that. What they can't be blue just because there is another blue team? It's about the emblem, and I think the new lightning bolt looks way more logo-like than the last one.
Our "O" could look awesome, and I'm willing to take the odd dumb-ass Leaf fan saying "har har, it's how many cups they've won" jokes, because that can always be countered with a straight-faced "umm... it means Ottawa, which starts with an O." Plus, we only need to deal with that until we win a cup. Which gives me an idea... Say we make the "O" the our main logo, and the jokes start rolling in... then we win a cup. Well, the year after we win, we could wear jerseys during the preseason that say "1". TAKE THAT OTHER PEOPLE!!
And that's my story.
@boobs Could not agree more. All the best logos (and generally most rabid, loyal fanbases) are simple iconic designs.
Yankees, Red Sox, Leafs, Canadiens, Bruins, Red Wings, Rangers, Bears, Giants, Cowboys, Packers, I could go on and on.
A logo should be either typographic (Yankees, Canadiens, Packers) or be a simple 2d graphic design (Bruins, Red Wings, Cowboys). These 3d "cartoon style" logos were the rage in the 90s and pretty much none of them are in any way classic, enduring or iconic.
If the Sens were smart they would go to the O as their full-time logo and go back to the 2D centurion as a secondary logo for kids stuff, etc.
It is precisely the Sens lack of identity and strong brand that leads to the disrespect that we see in the hockey world and in the business world.
The whole Roman theme was a mistake from the beginning. Hockey in Canada's capital shouldn't need a gimmick.
@boobs I definitely can see where you're coming. The Senators logo has never been simple, good luck drawing it from memory. But I think Tampa went too far in that direction, ditching silver altogether and adopting Leafs colours.
There's an argument to be made for refining the 2d somewhat but I wouldn't want to lose its irregular shape, that's a feature I always liked.
Not opposed to using the "O" as home and way, but that wouldn't be my first choice.